Our Pledge

Ava De Guzman, CEO and Founder
At ADG Referral Services, Inc., we pledge to provide distinctive quality and unparalleled senior services as we strive to gain the respect and trust of our clients and their loved ones. Our mission is to provide quality and affordable home care referral service for seniors and the elderly with the utmost respect, dedication, and compassion, promoting a better quality of life and longevity. We are committed to providing comfort, freedom, and peace of mind. Our devotion lies in serving the aging population community with both integrity and zeal. We promise to be dynamic and continually thrive to meet and exceed client expectations at all times.

We specialize in providing personalized referral service and home-care aide placement for seniors while restoring their loved ones freedom and peace of mind. We carefully listen to our clients with empathy and support so we can respond effectively to every situation that requires careful approach and attention. Striving to deal with every unique home-care need in a professional manner while displaying sensitivity and urgency is how we stand out from the rest. We face every challenge with professionalism, reliability, compassion, and respect. Our courteous and dedicated team of home-care professionals are always readily available to meet and exceed client expectations. We form special relationships with each one of our clients. Since your loved ones need care specific to them, we find out what they need and provide it to them. We make sure that all our referred registered home-care aides provide you with exactly the right type of care you need.

Let us know if you or a loved one needs a little bit of help getting around but still wants to live at home. It is our pleasure to help our clients with whatever services they would like to get help with from simple chores around the house to more skilled help with bathing, toileting, and safely getting in and out of bed, all personalized just for you.

Our registered home-care aides are available whenever you need them. We can come to your home, hospital, retirement community, or somewhere else to help you. Help is only a phone call away.

If you like to find out more, we encourage you to fill out our form so we can get in contact with you.

Yours in service and compassion,

Ava De Guzman
CEO and Founder

Ava De Guzman is a Senior Care Specialist and the Founding Director of ADG Referral Services, Inc., a non-medical home-care referral agency and registry in the East Bay Area. With twenty years of extensive experience in geriatric care management and consulting, she also demonstrates skills and proficiency in business management and operations, essential for the successful growth of her group of companies. Prior to her current position, she worked in the Commercial Insurance Industry for six years as a Broker.

Her Passion and Commitment

Ava De Guzman is committed and passionate about serving the aging population community. The senior community has always been close to her heart. Caregiving was her first job experience at a young age soon after the loss of her own beloved grandmother who had been a big part of her life growing up. She is the founder and facilitator of ADG’s Non-Profit Family Caregivers Support Program. Ava De Guzman continues to serve as CEO of ADG Referral Services Inc. since 2002. She is also the founder of Senior Services and Beyond, Inc. since 2012. In addition, she served a 2-year term as President of Empowering Business Women and is active in various business women networking organizations.

Ava De Guzman is the Founding Director of Bridge of Hope – World, a non-profit 501 c (3) organization helping single mothers, abused women, and orphans in poor communities worldwide.  She firmly believes that people are put on earth for one purpose… to serve. She is a true caregiver at heart.

Her Greatest Achievement and Success

Ava De Guzman’s greatest achievement comes from being a single mother raising two wonderful daughters. Because she views faith and God’s call as an integral part of her own life’s journey as a single mother, God has impressed in her heart to become a “bridge of hope” to the hopeless and helpless single mothers and abused women in the poorest communities worldwide. She formed a Non-Profit organization, Bridge of Hope – World, with a vision to lead impoverished single mothers, abused women, and orphans worldwide into a growing relationship with Jesus Christ through supplication, empowerment, and restoration. She is an active member of her local Church community and serves in various caring ministries.

“Many of us have a sense to go in one direction or another based on our life’s experiences and God-given talents. This is God’s calling. As a single mother and an entrepreneur, I want to be able to use my gifts, talents, and resources to empower the helpless and improve the plight of impoverished women worldwide.” ~Ava De Guzman

Read what nice things people have to say about Ava’s dedication to the aging population.

Below is her personal favorite principle in leadership and service:

Excelling at What You Do

1. People Who Excel Work with Enthusiasm: Regardless of whatever the job is, big or small, give it your best. Great performers give their best effort, no matter the size of the audience. “Whatever you do, work at it with all your heart.”

2. People Who Excel Sharpen their Skills: They never stop developing, growing, learning, and improving. “If your ax is dull and you don’t sharpen it, you have to work harder to use it. It is smarter to plan ahead.”

3. People Who Excel Keep their Word: They are reliable. They can be counted on to do what they say they’ll do. So they excel because people of integrity are rare in our society.

4. People Who Excel Maintain a Positive Attitude: Even under pressure, change, or unrealistic demands, they don’t allow themselves to become negative.

5. People Who Excel Do More than is Expected: This is a secret that every successful person has discovered. You’ll never excel by only doing what is required.